how to write why this college essay

how to write why this college essay

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College Essay Writing and Interview Skills

How to Answer “Why This College?” pt 3: Essay Samples

Hi Everyone! Sorry I’ve been absent with my posts – I’ve been working with lots of students, but I also broke a bone in my foot and it waylaid me for a while (ouch). But I’m back! Here’s the final installment on “How To Answer Why This College.”

So you have to answer the essay question, “Why Do You Want to Go To This School?”

Here’s the good news (yup, there’s good news). This college essay doesn’t have to be a killer, if you know what schools are looking for and where to begin . ( Part 1 and Part 2 — check them out.)

Now, take a look at some essays in action. Here are sections from 3 different essays. Find out if they work or not, and why.

“I like Bowdoin College because it’s a highly acclaimed school with excellent academics. I especially like Bowdoin because it is close to the Canadian border.” Doesn’t Work.

Why: The student is telling the school what it already knows. (“Highly acclaimed” “Excellent academics” “Close to the Canadian border.”) Instead, tell the school why this information is important, and how you’ll take advantage of it.

New Version: “Bowdoin’s proximity to Canada is important to me because my family is French Canadian. I’m excited to be able to immerse myself in a premier liberal arts education, while being close enough to Quebec to learn more about my heritage and practice my language skills.” Works

Why: The answer is specific. This student clearly states why this school is a good match for her.

“Your school really inspires me. The students were friendly and the campus is amazing. Plus, I like cold weather. I can really see myself going there.” Doesn’t Work

Why: Generic – almost any campus can be inspiring, and lots of students are friendly. It’s also impersonal – there’s no feeling the student connects with this school.

New Version: “I introduced myself to some of the students who were on their way to Dr. Gruber’s psych class. As we walked across the quad they told me how exciting his lectures were and how much they liked him as a teacher. My high school psych course really made me want to learn more about psychology, and if I’m admitted, the first class I’m signing up for is Dr. Gruber’s.” Works

Why: The student has made her answer personal. By referencing an instructor and a course that interests her, she’s able to give the school a clear picture of how she sees herself fitting in.

“During the campus tour, my guide gave me a great inside view of the University. He told me about the school culture, and I knew this was the place for me.” Doesn’t Work

Why: 1. Vague. It doesn’t mean anything to say you have an “inside view” or that “this is the place for me.” You need specifics to back it up.

New Version: “After I got home, I remembered my tour guide played cello in the orchestra, so I shot him an email asking what it was like. He replied right away and told me he’d definitely recommend it, especially because of the great friendships he’d made. That’s the kind of experience and camaraderie I’m looking for.” Works

Why: Personal connection. This is an excellent revision. When the student realized his essay wasn’t specific enough, he remembered that his tour guide played in the orchestra, and that he had the guide’s email. So they chatted, and the end result was an essay that showed initiative, enthusiasm, and connection. The student understood why he wanted to go to this college.

Your Essay Will be Longer Than These Samples

The samples I gave you are sections from essays, not the entire essay. (Using sections makes it easier for me to take apart to show you why they work or not. Your essay will probably be longer, depending on word count). When you write your essay, you might be able to use all there of the ideas presented in these samples (why you like the college, how you see yourself fitting in, how you’ve made a connection), plus any other ideas you have. Just remember to answer the exact prompt.

Is Your Essay Specific Enough? Use this Test:

If 100 other students can say the same thing, it’s time to either dig deeper or start over. Your essay needs to be unique to you.

Every school wants to see two basic things: that you know something specific about what they offer and that you understand how you’ll fit in.

Read the Other Posts in this Series

Sharon Epstein is owner of First Impressions College Consulting in Redding, Connecticut. A Writers Guild Award-winner and two-time Emmy Award nominee, Sharon lectures extensively on essay writing. Sharon teaches students how to master interview skills, write killer resumes, and transform their goals, dreams and experiences into memorable college application essays. She works with students everywhere: in-person, by phone, Skype and email. Visit her website for more info. Connect on Google+ , Pinterest and Twitter .

Leave a comment — let me know what you think!

SAT / ACT Prep Online Guides and Tips

How to Write a Perfect “Why This College” Essay

Did you think you were all done pouring out your blood, sweat, and tears in written form for your personal statement, only to be faced with the “why this college” supplemental essay? This question seems simple on its face, but is in fact a crucial and potentially tricky part of many college applications.

What exactly is the “why us” essay trying to understand about you? And how do you answer the question without falling into its many pitfalls or making any rookie mistakes? In this article, I’ll explain why colleges want you to be able to explain why you are applying. I'll also talk about how to generate and brainstorm topics for this question, and how to make yourself sound sincere and committed. Finally, I’ll throw in some “why this school” essay dos and don’ts.

Why Do Colleges Want You To Write a “Why Us” Essay?

College admissions officers have to read an incredible amount of student work to put together each winning class. So trust me when I say that everything they ask you to write is meaningful and important.

The purpose of this essay goes two ways. On the one hand, seeing how you answer this question gives admissions officers a sense of whether you know and value their school. On the other hand, having to verbalize why you are applying is a chance for you to ponder what you want to get out of your college experience, and whether your target schools fit your goals and aspirations.

What Colleges Get Out of Reading Your "Why This College" Essay

Colleges want to check three things.

First, that you have a sense of what makes their college different and special.

  • Do you know something about the school’s mission, history, and values?
  • Have you thought about their specific approach to learning?
  • Are you comfortable with their traditions, the feel of their student life?

Second, that you will be a good fit for the institution.

  • Where do your interests lie? Do they correspond to this school’s strengths?
  • Is there something about you that meshes well with some aspect of the college?
  • How will you contribute to college life? How will you make your mark on campus?

And third, that this institution will, in turn, be a good fit for you.

  • What do you want to get out of college? Will this college be able to provide that? Will this school contribute to your future success?
  • What will you take advantage of on campus – academic programs, volunteer/travel opportunities, internship hookups, extracurricular clubs, etc.?
  • Will you succeed academically? Is this school at the right rigor and pace for your ideal learning?

What You Get Out of Writing Your "Why This College" Essay

Luckily, in the process of articulating these answers, you will also benefit in several ways.

Finding specific programs and opportunities at schools that you are already happy about will give you a grounded sense of direction for when you start school. At the same time, by describing what is great about schools that are low on your list, you'll boost your enthusiasm rather than feeling these colleges are lackluster fallbacks.

Ensuring You're Making the Right Choice

At the same time, writing the "why us" essay can be a moment of clarity. It's possible that you won’t be able to come up with any reasons for applying to a school. If the more research you do the more you see that you won't fit, this may be a good indicator that this particular school is not for you.

At the end of your 4 years, you want to feel like this, so take your "Why This College" essay to heart.

The Two Different Kinds of “Why This College” Essay Prompts

The "why this college" essay is best thought of as a back and forth between you and the college. This means that your essay will really be answering two separate but related questions:

  • First, "why us?" This is where you'll explain what makes the school special in your eyes, what attracted you to it, and what you will get out of the experience of going there.
  • Second, "why you?" This is where you'll talk about why you’ll fit right in on campus, what qualities/skills/talents/abilities you’ll contribute to campus life, and how your future will be impacted by the school and its opportunities.

Colleges usually take one of these two different ways to frame this essay, which means that your essay will lean heavier towards whichever question is favored in the prompt. So if the prompt is all about "why us?", you'll focus more on waxing rhapsodic about the school. If the prompt instead is mostly configured as "why you?", you'll dwell at length on your fit and potential.

It's good to remember that these two prompts are simply two sides of the same coin. Your reasons for wanting to apply to a particular school can be made to fit either of these questions.

For instance, say you really want the chance to learn from the world-famous Professor X. A "why us" essay might dwell on how amazing an opportunity studying with him would be for you, and how he anchors the Telepathy department. Meanwhile, a "why you" essay would point out that your own extracurricular and academic telepathy credentials and future career goals make you an ideal student to learn from Professor X, a renowned master of the field.

Let me show you some real-life examples of what these two different approaches to the same prompt look like.

I hear the Rings of Power Department is really strong at that school too. Check out the Gandalf seminar on repelling Balrogs - super easy A.

  • Why [this college]?
  • Why are you interested in our school?
  • Why is this college a good choice for you?
  • What is it that you like the best about our university?
  • Why do you want to go to our college?
  • University of Michigan: Describe the unique qualities that attract you to the specific undergraduate College or School (including preferred admission and dual degree programs) to which you are applying at the University of Michigan. How would that curriculum support your interests?
  • Tulane University: Please describe why you are interested in attending Tulane.
  • Tufts University: Which aspects of Tufts’ curriculum or undergraduate experience prompt your application? In short, “Why Tufts?”
  • Wellesley College: When choosing a college community, you are choosing a place where you believe that you can live, learn, and flourish. Generations of inspiring women have thrived in the Wellesley community, and we want to know what aspects of this community inspire you to consider Wellesley. We know that there are more than 100 reasons to choose Wellesley, but the “Wellesley 100” is a good place to start. Visit the Wellesley 100 and let us know, in two well-developed paragraphs, which two items most attract, inspire, or energize you and why. (PS: “Why” matters to us.)

    Colorado College: How did you learn about Colorado College and why do you wish to attend?

    Tell me all about. me.

    • Why are you a good match or fit for us?
    • What are you interests and how will you pursue them here?
    • What do you want to study and how will that correspond to our program?
    • What or how will you contribute?
    • Why you at our college?
    • Why are you applying to our school?
    • Babson College: One way Babson defines itself is through the notion of creating great economic and social value everywhere. How do you define yourself and what is it about Babson that excites you?
    • New York University: Whether you are undecided or you have a definitive plan of study in mind, what are your academic interests and how do you plan to explore them at NYU?
    • Bowdoin College: Bowdoin students and alumni often cite world-class faculty and opportunities for intellectual engagement, the College’s commitment to the Common Good, and the special quality of life on the coast of Maine as important aspects of the Bowdoin experience. Reflecting on your own interests and experiences, please comment on one of the following: 1.) Intellectual engagement, 2.) The Common Good, or 3.) Connection to place.
    • Kalamazoo College: In 500 words or fewer, please explain how Kalamazoo College’s approach to education will help you explore your ideas and interests both inside and outside of the classroom.
    • Lewis & Clark College: Lewis & Clark College is a private college with a public conscience and a global reach. We celebrate our strengths in collaborative scholarship, international engagement, environmental understanding and entrepreneurial thinking. As we evaluate applications, we look for students who understand what we offer and are eager to contribute to our community. In one paragraph, please tell us why you are interested in attending Lewis & Clark and how you will impact our campus.
    • Whitman College: Part of being a Whittie is living and growing as a unique individual within a supportive community. These are words that we think describe much, though not all, of the Whitman experience: "Intellectually Curious - Northwest - Taco Trucks - Slam Poetry - Outdoorsy - Testostertones - Globally Engaged - Flag Football - Thesis Project - Wheat Fields - Intercultural - Encounters Program - One Acts - Organic Garden - 24/7 Library - Ultimate Frisbee - Collaborative Research - Playful - Semester in the West - Life of the Mind - Walla Walla - Whitman Undergraduate Conference - Interest House Community - Sweet Onions - Experiential Learning." Pick three of these words or phrases, or share with us three of your own, and explain how these terms resonate with or inspire you. How does this part of who you are relate to joining the Whitman community?

    Sure, Ultimate Frisbee is cool, Whitman College. But when I get to campus, I'm starting a quidditch league.

    How to Write a Perfect “Why This College” Essay

    No matter how the prompt is worded, this essay is a give-and-take of what you and the college have to offer each other. Your job is to zoom in quickly to your main points, and to use precision and detail to sound sincere, excited, and authentic.

    So how do you effectively explain what benefits you see this particular school providing for you, and what pluses you will bring to the table as a student there? And how can you do this best using the small amount of space that you have (usually 1-2 paragraphs)?

    Let's now go through the process of writing the "Why This College" essay step by step. First, I'll talk about the prep work you'll need to do. Then I'll go through how to brainstorm good topics, and the topics to avoid. I'll give you some tips on transforming your ideas and research into an actual essay. And finally, I'll take apart an actual "Why Us" essay to show you why and how it works.

    Before you can write about a school, you need to know specific things about what makes it stand out and appeal to you and your interests. So where do you look for these? And how do you find the detail that will speak to you?

    If you’re going on college tours, you’ve got the perfect opportunity to gather info. Bring a notepad with you, and write down:

    • your tour guide’s name
    • 1-2 funny, surprising, or enthusiastic things they say about the school
    • any unusual features of the campus, like buildings, sculptures, layout, history, or traditions

    Also, try to connect with students or faculty while you’re there. If you visit a class, write down which class and the professor’s name. See if you can briefly chat up a student (in the class you visit, around campus, or in the cafeteria) and ask what they like most about the school, or what has most surprised them about being there. Write down the answer! Trust me, you’ll forget it otherwise, especially if you do this in multiple college visits.

    If you can’t get to the campus of your target school in real life, the next best thing is an online tour either from the school’s own website, or from places like youniversitytv, campustours, or youtube (search "[school name] + tour").

    You can also connect with students without visiting campus in person. Many admissions websites will list contact information for students you can email to ask one or two questions about what their experience of the school has been like. Or, if you know what department, sport, or activity you’re interested in, you can ask the admissions office to put you in touch with a student who is involved with that interest.

    Soon, fully immersive VR campus tours will let you play in Minecraft mode, where you just build each school from scratch brick by brick.

    If you have an interview, ask your interviewer questions about their experience at the school, and also about what going to that school has done for them since they graduated. As always, take notes.

    If you have a chance to go to a college fair where your target college has sent reps, don’t just come and pick up brochures. Engage the reps in conversation and ask them questions about what they think makes the school unique, so you can jot down notes about any interesting details they tell you.

    Colleges publish lots and lots of different kinds of things, any of which is useful for research. Here are some suggestions, all of which you should be able to find online.

    Brochures and course catalogs. Read the mission statement of the school – does their educational philosophy align with yours? Read through college catalogs. Are there any programs, classes, departments, or activities that seem tailor-made for you in some way?

    Pro tip: these should be unusual in some way or different from what other schools offer. For example, being fascinated with the English department isn’t going to cut it unless you can discuss its unusual focus, 1-2 exceptional professors, or the different way they structure the major that appeals to you specifically.

    The alumni magazine. Are any professors highlighted? Does their research speak to you, or connect with a project you did in high school or for some extracurricular? Sometimes alumni magazines will highlight a college’s new focus or new expansion. Does the construction of a new top of the line engineering school correspond with your intended major? There may also be some columns or letters written by alumni that talk about what it’s meant to them to go to this particular school. What stands out about their experiences?

    The campus newspaper. Students write about the hot issues of the day, which means that the articles will be about the best and worst things on campus. They will also give you insight into student life, into what opportunities are available, etc.

    The college’s social media. Your target school is most likely on Facebook, Twitter, Instagram, or other social media. Follow them to see what they are posting about. Exciting new campus development? Some professors in the news? Interesting events, clubs, or activities?


    Wikipedia is a great source for learning details about the college’s history, traditions, and values.

    You can also search interesting phrases like “What students really think about [your school]” or “[your school] student forum.” This will let you find for detail-heavy points of view, comments about specific programs or courses, and insight into student life.

    So what should you do now that you've done a bunch of research? Use it to develop connection points between you and your target school. These connections will be the skeleton of your essay.

    Find the Gems in Your Research

    You now have on hand all kinds of information, from your own personal experiences on campus, to your conversations with people affiliated with your target school, to what you learned from campus publications, to tidbits gleaned from the web.

    Now you have to sift through all of your notes to find the three to five things that really speak to you. Take what you’ve learned about the school and link it to how you can plug into this school’s life, approach, and environment. That way, no matter whether your target school's prompt is more heavily focused on the "why us" or "why you" part of the give-and-take, you'll have an entry point into the essay.

    What should these three to five things be? What should you keep in mind when you're looking for the gem that will become your topic? Here are some words of wisdom from Calvin Wise, the Senior Associate Director of Admissions for Johns Hopkins University:

    Focus on what makes us unique and why that interests you. Do your research, and articulate a multi-dimensional connection to the specific college or university. We do not want broad statements (the brick pathways and historic buildings are beautiful) or a rehash of the information on our website (College X offers a strong liberal arts curriculum). All institutions have similarities. We want you to talk about our differences.

    Time to find that diamond, amethyst, opal, tourmaline, or amber in the rough.

    Check Your Gems for Color and Clarity

    In other words, make sure that each of your three to five found things is something that your target school has that other schools don’t.

    This something should be seen from your own perspective. The point isn't to generically praise the school, but instead to go into detail about why it’s so great for you that they have this thing.

    This something you find should be meaningful to the school and specific to you. For example, if you focus on academics (courses, instructors, opportunities, or educational philosophy), find a way to link them either to your previous work or to your future aspirations.

    This something should not be shallow and non-specific. Want to live in a city? Every city has more than one college in it. Find a way to explain why this specific college in this specific city calls to you. Like pretty architecture? Many schools are beautiful, so dwell on why this particular place feels unlike any other. Like good weather, beach, skiing, some other geographical thing? There are many schools located near these places, and they know that people enjoy sunbathing. Either build a deeper connection or skip these as reasons.

    Convert Your Gems Into Essay Topics

    Every "Why This College" essay is going to answer both the "why us" and the "why you" parts of the back-and-forth equation. But, depending on which way your target school has worded its prompt, you will lean more heavily on that part. This is why I’m going to split this brainstorming up in two, to go with the “why us” and “why you” types of questions.

    Of course, since they are both sides of the same coin, you can always easily flip each of these ideas around in order to have it work well for the other type of prompt. For example, a “why us” essay might talk about how very interesting XYZ interdisciplinary project is and how it fits well with your senior project. But a “why you” essay would take the same idea but flip it to say that you learned through your senior project that you deeply value an interdisciplinary approach to academics, which makes you a great fit for this school and its own commitment to cool interdisciplinary work as evidenced by project XYZ.

    Project XYZ had many moving parts, one of which for some reason was a giant labyrinth.

    • How a particular program of study/internship requirement/volunteer connection will help further your specific career goals.
    • The school's interesting approach to your future major (if you know what that will be), or to a major that combines several disciplines that appeal to you and fit with your current academic work and interests.
    • How the school handles financial aid and the infrastructure setup for low-income students, and what that means for you in terms of opening doors.
    • A story about how you became interested in the school (if you learned about it in an interesting way). Did it host a high school contest you took part it? Feature a visual or performing art that you enjoyed and that you also do?
    • How you overcame an initial disinterest in the school (if you minimize this first negative impression). Did you do more research? Interact with someone on campus? Learn about the school’s commitment to the community in some way? Learn about interesting research being done there?
    • A positive interaction you had with current students, faculty, or staff, as long as this is more than just "Everyone I met was really nice."
    • An experience you had on the campus tour. Super passionate tour guide? Interesting information that surprised you? Did something happen to transform your idea about the school or campus life (in a good way)?
    • Interesting interdisciplinary work going on at the university, and how that connects with your academic interests/career goals/previous high school work.
    • The history of the school, but only if it’s meaningful to you in some way. Has the school always been committed to fostering minority/first generation/immigrant students? Was it founded by someone you admire? Did it take an unpopular, but, to you, morally correct stance at some crucial moment in history?
    • An amazing professor that you can’t wait to learn from. Is there a chemistry professor whose current research meshes with a science fair project you did? A professor who’s a renowned scholar on your favorite author/genre? A professor whose book on economics finally made you understand the most recent financial crisis?
    • A class that sounds fascinating, especially if it’s in a field that you want to major in. Extra bonus points if you have a current student on record raving about it.
    • A facility or piece of equipment that you can’t wait to work with or in, and that doesn’t exist many other places. A specialty library that has rare medieval manuscripts? An observatory? A fleet of boats?
    • A required curriculum that appeals to you because it provides a solid grounding in the classics, it shakes up the traditional canon, connects all the students on campus in one intellectual project, or is taught in a unique way.

    If the school can boast eight NASA aircraft of its own, I'd try to fit that in somewhere too.

    • Do you want to continue a project you worked on in high school? Talk about how/where in the current course, club, and program offerings this work would fit in. Why will you be a good addition to the team?
    • Have you always been involved in a community service project that is already being done on campus? Write about integrating life on campus with events in the surrounding community.
    • Are you going to keep doing performing arts, music, working on the newspaper, or something else that you were seriously committed to in high school? Discuss how excited you are to join that existing organization.
    • Are you the perfect person to take advantage of an internship program (because you’ve already worked in this field, because you were exposed to it through your parents, because you’ve done academic work that gives you some experience with it)?
    • Are you the ideal candidate for a study abroad opportunity (because you speak the language of the country, because it’s a place where you’ve worked or studied before, because your career goals are international in some respect)
    • Are you a standout match for an undergraduate research project (because you will major in this field, because you’ve always wanted to work with this professor, because you want to pursue research as a career option)?
    • Is there something you were deeply involved with that doesn’t currently exist on campus? Offer to start a club for that thing. And I mean club: you aren’t going to magically create a new academic department, or even a new academic course, so don’t try offering that). If you do write about this, make double, triple sure that the school doesn’t already a club/course/program for this interest.
    • What are some of the programs and/or activities you would plan to get involved with on either campus, and what unique qualities will you bring to them?
    • Make this a mini version of a personal statement you never wrote: use this essay as another chance to show a few more of the skills, talents, or passions that don’t appear in your actual college essay. What’s the runner-up interest that you didn’t write about? What opportunity, program, or offering at the school lines up with?

    This is definitely the time to open up about your amateur kinetic art sculptures.

    Possible Topics For a College That’s Not Your First Choice

    • If you're writing about a school that you’re not completely psyched about, one way to sidestep the issue is to focus on what getting this degree will do for you in the future. How do you see yourself changing existing systems, helping others, or otherwise succeeding?
    • Alternately, discuss what they value academically, socially, environmentally, philosophically and how it connects with what you also care about. A vegan, organic, and cruelty-free cafeteria? A relationship with a local farm or garden? De-emphasized fraternity involvement? Strong commitment to environmental issues? Lots of opportunities to contribute to the community surrounding the school? Active tolerance and inclusion for various minority groups?
    • Try to find at least one or two things that you’re excited about for all the schools on your list. If you can’t think of a single reason why this would be a good place for you to go, maybe you shouldn’t be applying there.
    • Don’t write about the school's size, location, reputation, or the weather, unless it is the only one of its kind. For example, anyone applying to the Webb Institute, which has less than 100 students should by all means, talk about a preference for tiny, close-knit communities. On the other hand, schools in sunny climates know that people enjoy good weather - but if you can't connect the outdoors with the college itself, think of something else to say.
    • Don’t talk about your sports fandom. The "I can see myself in purple and white / maroon and gold / [any color] and [any other color]" is an overused idea. After all, you could cheer for the team without going to the school. So unless you are an athlete or an aspiring mascot performer, or have a truly one of a kind story to tell about your link to the team, try a different tack.
    • Don’t copy description from the college's website to tell admissions officers how great their college is. They don’t want to hear praise; they want to hear how you connect with their school. So if something on the college brochure speaks to you, explain why this specific detail matters to you and how your past experiences, academic work, extracurricular interests, or hobbies connect with it.
    • Don’t use college rankings as a reason for why you want to go to a school. Of course prestige matters, but schools that are ranked right next to each other on the list are at about the same level of prestige. What makes you choose one over the other?
    • If you decide to write about a future major, don’t just talk about what you want to study and why. Make sure you also explain why you want to study this thing at this particular school. What do they do differently that other colleges don’t?
    • Don’t wax poetic about the school’s pretty campus. “From the moment I stepped on your campus, I knew it was the place for me” is another cliché – and another way to say basically nothing about why you actually want to go to this particular school. Lots of schools are pretty, and many are pretty in the exact same way.

    Pop quiz: this pretty Gothic building is on what college campus? Yup, that's right - could be anywhere.

    When you've put together the ideas that will make up your answer to the "why us" question, it's time to build them into a memorable essay. Here are some tips for doing that successfully:

    Jump right in. The essay is short, so there's no need for an introduction or conclusion. Spend the first paragraph delving into your best one or two reasons for applying. Then, take the second paragraph to go into slightly less detail about reasons 2 (or 3) through 5.

    To thine own self be true. Write in your own voice and be sincere about what you’re saying. Believe me, the reader can tell when you mean it and when you’re just blathering.

    Details, details, details. Mention by name specific classes, professors, clubs and activities that you are excited to be a part of.

    If you plan on attending if admitted, say so. Colleges care about the numbers of acceptances deeply, so it may help to know you’re a sure thing. But don’t write this if you don’t mean it!

    Don’t cut and paste the same essay for every school. Either al least once you’ll forget to change the school name or some telling detail, or else your vague and cookie-cutter reasoning will sound bland and forgettable.

    Cookie cutters: great for dough, terrible for college applications.

    Example of a Great “Why This College” Essay

    At this point, it'll be helpful to take a look at a “why us” essay that works and figure out what the author did to create a meaningful answer to this challenging question.

    It was on my official visit with the cross country team that I realized Tufts was the perfect school for me. Our topics of conversation ranged from Asian geography to efficient movement patterns, and everyone spoke enthusiastically about what they were involved in on campus. I really related with the guys I met, and I think they represent the passion that Tufts' students have. I can pursue my dream of being a successful entrepreneur by joining the Tufts Entrepreneurs Society, pursuing an Entrepreneurial Leadership minor, and taking part in an up-and-coming computer science program.

    Interaction with current students. James writes about hanging out with the cross country team and sounds excited about meeting them.

    “I’m a great fit.” He uses the conversation with the cross country guys to talk about his own good fit here (“I really related with the guys I met”).

    Why the school is special. James also uses the conversation as a way to show that he enjoys the variety of opportunities Tufts offers (their fun conversation covers Asian geography, movement patterns, other things they “were involved with on campus”).

    Taking advantage of this specialness. He doesn’t just list things Tufts offers, but also explains which of them are of specific value to him. He’s interested in being an entrepreneur, so the Tufts Entrepreneurs Society and the Entrepreneurial Leadership courses appeal to him.

    Awareness of what the school is up to. Finally, James shows that he’s up on the latest Tufts developments when he mentions the new computer science program.

    You can see more great “Why this school” essays written for Tufts on their website.

    • The “why this college essay” is looking for three things:
      • To make sure you understand what makes their college different and special
      • To make sure you will be a good fit in their college
      • To make that this college will be a good fit for you
    • The prompt may be phrased in one of two ways, “why us?” or “why you?”, but these are sides of the same coin and will be addressed in your essay regardless of the prompt style.
    • Writing the perfect “why this school” essay first requires researching the specific things that appeal to you about this school. You can find this information by:
      • Visiting campuses in person or virtually to interact with current students and faculty
      • Asking questions from your college interviewer or from reps at college fairs
      • The college’s own materials like their brochures and website, their alumni magazine, campus newspaper, or their social media
      • Other sites on the internet
    • To find a topic to write about, find the three to five things that really speak to you about the school and then link each of them yourself, your interests, your goals, and your strengths.
    • Avoid writing about clichés that could be true for any school, like architecture, geography, weather, or sports fandom. Instead, focus on the details that differentiate your target school from all the others.

    Are you also working on your personal statement? If you're using the Common App, check out completely breakdown of the Common App prompts and our guide to picking the best prompt for you.

    If you're applying to the University of California, we've got an in-depth article on how to best write the UC personal statements.

    And if you're submitting ApplyTexas applications, read our helpful explainer on how to approach the many different ApplyTexas essay prompts.

    In the middle of the rest of the college application process? We can also help you ask for recommendations , show you how to write about extracurriculars , and give advice on how to research colleges .

    Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

    Have friends who also need help with test prep? Share this article!

    Anna scored in the 99th percentile on her SATs in high school, and went on to major in English at Princeton and to get her doctorate in English Literature at Columbia. She is passionate about improving student access to higher education.

    How to Write a Brilliant “Why This College” Essay

    When it comes time to apply to your dream college, there’s a lot to prepare. But you’re on top of it. You’ve ordered your transcript to showcase your academic prowess, you’ve collected raving letters of references from prominent figures in your academic and professional life, and you’ve penned a brilliantly convincing personal statement. If you’re an international student, you may have even painstakingly studied to pass the TOEFL and fulfilled other country-specific requirements. Okay, so you’re basically done now, right?

    Well, not quite. You’re overlooking one small but important detail: the “why this college” essay.

    You might think it’s no big deal, but you’d be mistaken. Obviously, it’s not the most important part of your application, but in highly competitive schools with many applicants similar in skill and academic performance, the “why us” essay can be your ticket into your dream school—or straight into the rejection pile.

    So, no pressure, but you can’t afford to mess this up. But where should you start?

    The first step, although seemingly obvious, is easily overlooked. The first thing you should do is consider why you really do want to attend this particular college. Think about it. Right now. Just take five minutes and come back. Take notes.

    What did you come up with? Ideally, you came up with specific, academically based reasons that can only apply to your school in question. Ideally, you came up with compelling reasons that other schools can’t offer you. Ideally, your motivations to attend this school are going to persuade the admissions team that you really are going to grace the school with your presence if they choose to admit you.

    It would be optimal to have these motivations initially, but if you could only come up with generic or location-based reasons, don’t fret. You still have time to figure out for yourself why you want to go to this university.

    First of all, as someone pursuing higher education, you shouldn’t be shying away from research. Just saying. Furthermore, university admissions offices can generally tell how much research you’ve put into your application, and you don’t want to be on the lower end of that scale: Insufficient research efforts will paint you in the college’s eyes as lazy and passionless, which is exactly the type of applicant they’re not looking for.

    So, find out everything you can about the institution.

    • Find out what courses are offered. Peruse the course catalog in your department of choice, and read the course descriptions. Make up a tentative dream schedule in your head.
    • Research the faculty. Try to scout out your future professors and acquaint yourself with them. Check out their academic works. Let their projects inspire you. See whether your interests align with at least some of them.
    • Explore the extracurricular activities and familiarize yourself with the campus culture. Determine which clubs you’d like to join, or simply ascertain the varsity football team’s game schedule. Figure out how you’re going to enjoy yourself when you’re not in class or diligently studying.
    • Read up on the school’s history. Find out when it was founded and learn about any crucial events that helped shape its values and attitudes. Identify any special idiosyncrasies the university may have.
    • If you’re able to, visit the campus. Talk to faculty and student representatives, if you get a chance, and seize any opportunities to partake in events or classes at the college. Obviously, this will give you a better idea of the school’s atmosphere than its website and promotional materials ever could.

    Step 3: Determine what not to write.

    With your arduous research out of the way, it’s time to start composing the essay. Many applicants begin by praising the beauty of the campus. Don’t be like them.

    So, what should you not do?

    • Don’t tell the admissions team that you think the campus is gorgeous. They know it’s breathtaking—they work there. They know it better than you do. Don’t waste their time telling them what they already know.
    • The admissions team doesn’t need to know that you like the small class sizes. They’re aware of the school’s class sizes, and if you want an exclusive spot in those classes, you’d best avoid such generic and meaningless statements in your essay.
    • Don’t share with the admissions office that you’re excited about their outstanding ranking. They know exactly what the college’s ranking is—they helped it get there. If the school thinks you’re only interested in their excellent ranking, they’re bound to believe that you’d ditch them for a higher-ranked school in a heartbeat—in which case they’d rather just not deal with you at all.

    Basically, don’t teach them about the school. If they wanted to learn more about their own institution, they wouldn’t look to you.

    Think of it like the academic version of a date. You wouldn’t tell the cute guy you’re out with all about his own accomplishments and reputation, would you? You’d have much more success if you told him about yourself. Ideally, you’d show off your best side to impress him and get him interested.

    It’s the same way with college applications. Even though the admissions office isn’t likely to be creeped out by how much you know about the school, they’re not likely to be impressed, either. They’re probably harder to impress than the cute guy, too, and they most likely have more applicants to choose from, so you really have to grab their attention.

    So, what should you write?

    • Write specific things. Write in detail (at least within the boundaries of the word limit). And, most importantly, write things that reflect you and your background, interests, and personality as they relate to the university. The admissions officers already know what the school is like—they want to know who you are to determine whether you’d be a good fit.
    • Mention campus visits. Tell them about personal experiences you’ve had with the school. Talk about any meetings with faculty. Discuss any faculty member’s research that interests you—and if you have any innovative ideas to add to their work, absolutely mention it.
    • Be authentic. Let your personality shine through, and distinguish yourself from the thousands of other applicants vying for a coveted spot at the school. You can be quirky in your essay as long as you actually are

    Step 5: Thoroughly check your essay over.

    At best, spelling and grammar mistakes make you look silly, and at worst, they fundamentally change the meaning of your message. Submitting an essay rife with grammar errors reflects poorly on you and your standards of quality, and these oversights could send your application directly to the rejection pile, regardless of content.

    So, avoid grammar mistakes at all costs.

    • Use a spellchecker. Use a service like Grammarly (but take its advice with a grain of salt). Briefly brush up on your grammar skills with a quick Google search.
    • Comb your text over once you’re done and correct all the silly typos you didn’t notice while writing it. Even the best writers let careless errors slip through.
    • Have a family member or friend read your essay over, too—we’re often blind to our own typos. A second pair of eyes can also help reveal ambiguities—you know what you meant, so you can’t misinterpret your own writing. Maybe your family member or friend also has brilliant insights for you to add to give your essay the perfect finishing touch.

    If your essay can be recycled for any school in the country, you’re doing it wrong.

    Many applicants indeed do it wrong. They’ll write up one generic “why us” paper, change the institution and place names, and send off the same lackluster paper to every school on their wish list. If they’re particularly careless, they may even forget to change all instances of the school name, which is a surefire way to not get admitted.

    But even if you manage to successfully avoid all references to other colleges, you’re still left with a passionless, generic, fill-in-the-blanks essay that informs the admissions team only that you’re devoid of ambition. Make sure to write something that would still specifically apply to your university of choice even if you deleted the names.

    First of all, let’s be clear: Following all these steps to a T isn’t guaranteed to get you accepted into your college of choice. Ultimately, this essay is just one part of your overall application, and your admission will depend on many other factors.

    But following these steps will help you nail the “why us” essay and allow your application to stand out in a sea of other excellent applicants.

    So, don’t just brush it off as unimportant.

    Do extensive research to learn not only about the institution but also about yourself and your own goals and desires.

    Don’t teach them about themselves—you couldn’t possibly know anything about the school that they don’t already know.

    Do tell them about yourself and blow them away with your dazzling personality and with what you can uniquely bring to the school.

    Do proofread. Letting careless errors slip through could undermine all the work you’ve put into the other steps.

    This may sound arduous, but it’s worth it, and it helps show your dream university that you deserve a coveted spot at their prestigious institute. Go forth and chase down your academic dreams!

    IvyWise College Admissions Blog

    How to Write the "Why This College?" Essay

    Thu, Sep 19, 2013 @ 11:40 AM

    Tips for Putting Together an Outstanding "Why This College?" Essay

    Each school on the Common App has the option to ask supplemental essay questions, and many choose to include a variety of essay questions like quirky prompts and questions that address certain aspects about the school or the applicant’s intended major. Many times this school-specific essay is in the form of the “why this college” essay, where the school prompts you to elaborate on why exactly you want to go to that college or university.

    This essay, while seemingly simple, can help take an application from the “maybe” pile to the “accepted” stack. It is also a great opportunity for students to demonstrate their interest, knowledge of the school, and make a lasting impression on the admissions office. So how do you write a killer “why this college” essay?

    Here are some tips to help you put together a thoughtful and impactful “why this college” essay.

    Research, research, research! Doing your homework on the schools you want to apply to is key to writing an outstanding “why this college” essay. Learn everything you can about the school, its history, traditions, student organizations, courses that interest you, and instructors with whom you’d want to study. Not only does research help with developing the details of your essay, it also helps you really reflect on what draws you to the institution and how you see yourself contributing to the campus community for the next four years.

    Be specific. If a school supplement asks “Why do you want to attend X University?” don’t just say “because it’s a great school,” or “because my parents went there.” Be as detailed as possible to demonstrate your knowledge of the institution and the aspects of the college and campus life that draw you to it. Show the readers that you have spent a considerable amount of time thinking about how you fit into the institution and how you plan to contribute to campus life. Being detailed in your “why this college” essay makes your response more compelling and can also help you demonstrate your interest in a more subtle way.

    Do an “Imagining I’m there” exercise. Take all the research that you did to the next level by “imagining you’re there” by writing about what a day in your college life at that school would look like. Talk about your routine, who and what you see on your way to class, where you’d grab a coffee or lunch, the classes you’d take and the professors you’d talk to and what those conversations would entail. Not only will this give you a foundation for your “why this college” essay, but it will flesh out the activities and courses from your research that you find most appealing.

    Check for grammar and spelling errors. Don’t let a spelling or grammar error ruin an otherwise stellar “why this college” essay. While spell check is handy, sometimes professor, building, and activity center names can be spelled differently than what spell check recognizes. Double check the spelling of all names and have a parent, teacher, or counselor proof your essay for any grammar errors you might have missed!

    Have you started on your “why this college” essay yet? Do you think these tips will be helpful? Tell us in the comments below!

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